Fundraising Vertebrae

If you're a founder or if you're fundraising, you need to be using fundraising vertebrae.

I'm Aakash. I'm a Y Combinator founder, and I've raised millions of dollars. My company is Wyndly, where we fix allergies for life.

Fundraising vertebrae are what makes you compelling as an investment.

When your investor goes to a bar and talks to their friends, what are they saying? What are they going to mention? What excites them?

There's generally two to five reasons why someone would invest in your company and you know them, but you need to make it explicit. In your deck and in your pitch, here are the things you need to think about and here are what you should highlight. It can be any of the following

-traction

-market size

-a unique insight you have

-how good your team is

-your product itself

- the problem you're solving.

If you have two to three of these, that is what someone is investing on. When someone invests in you, they're making a bet. Any questions, let me know!